海外华媒参访十亿“赌”局后的格力

2019-11-13 17:09:47 来源:北欧时报

海外华媒参访十亿“赌”局后的格力




(北欧时报 特派记者 陈瑜报道)铁娘子格力电器的董事长董明珠女士很喜欢别人称她董小姐,我们到达格力的时候,看到工业园区里的所有通勤大巴上,全部印刷着产品广告和笑脸盈盈的董小姐形象,如果我们把企业家也像中国的城市分级一样分一线二线的话,董明珠在一线企业家里算一种魔幻一样的存在,董小姐这个称谓也如明星一样,自带流量,任何话题都有她的参与, 从来没有让媒体忘记, 从她在销售界和企业界里霸道的存在,到在自家手机温柔的做着广告,她做到了一个女人的极致,做到了一个企业负责人的极致



我们都知道格力跟小米的那场豪赌,2013年二人在央视参加一个对话节目,说5年后看谁的营收多,本来雷军以玩笑的形式开价1元钱,董明珠则非常认真的直接以10个亿应赌, 当时各种看客立刻鸡血沸腾, 媒体铺天盖地,先不说结果如何,这种流量的效应就不止十亿,董明珠并非无畏的慷企业之慨豪赌,而是以自己的个人身家全力应战,其中我们可以看出她的狠,更能看出她的度,战必胜攻必取,作为评价一个优秀军事家的标准,在这里用来评价董明珠至少她是一个合格的将军。



2018年答案揭晓,格力赢得了赌局,董明珠并没有要求小米赔十亿,英雄惜英雄,好汉惜好汉,找了一个台阶给对手, 整个事件成了一个双赢格局,两人都成了流量明星


都说格力赢得了赌局,小米赢得了未来,两家公司不是同一时代,格力是一家工业品高端制造业公司,是传统企业,而小米是苹果在中国的践行者,是一家高科技公司。所以两家公司的前景完全不同,在资本市场上的估值也大不相同。




2019118日,随海外华媒看广东访问团参观格力,董小姐直接把我们邀请进了闺房,参观了格力的重要精密车间和重要的国家实验室,直接体验一些实验场景,虽然不能拍照,但是颠覆了格力只是一个传统企业的刻板印象,对于空调,有媒体问格力是否是全国第一,引领我们参观的工作人员说不是全国第一,是全球第一。


一向喜欢怼大佬的董明珠,在接受记者采访时说了华为永远是我们的老大哥”“华为做第一,我格力做第二,作为空调行业的大佬,天不怕地不怕的董小姐从来不怼任正非,还如此称赞华为,可见格力对标华为,以华为为标杆的决心,格力和华为的科技创新,代表了中国未来; 2019年最受赞赏中国公司,华为格力排前三,相信格力在董小姐的带领下一定有更光明的未来




附格力电器企业介绍


珠海格力电器股份有限公司成立于1991年,199611月在深交所挂牌上市。公司成立初期,主要依靠组装生产家用空调,现已发展成为多元化、科技型的全球工业集团,产业覆盖空调、生活电器、高端装备、通信设备等领域,产品远销160多个国家和地区。

Gree Electric Appliances, Inc. of Zhuhai was founded in 1991 and it was listed on the Shenzhen Stock Exchange in November 1996. At the beginning, Gree was only a company that assembled residential air conditioners. Now it has grown into a diversified technological global industrial group that has expanded its business to air conditioners, home appliances, high-end equipment and communication equipment. Gree products are sold widely to more than 160 countries and regions.


公司现有9万多名员工,其中有1.4万名研发人员和3万多名技术工人,在国内外建有14个生产基地,分别坐落于珠海、重庆、合肥、郑州、武汉、石家庄、芜湖、长沙、杭州、洛阳、南京、成都以及巴西、巴基斯坦;同时建有长沙、郑州、石家庄、芜湖、天津5个再生资源基地,覆盖从上游生产到下游回收全产业链,实现了绿色、循环、可持续发展。

Gree has over 90,000 employees, including 14,000 engineers and over 30,000 technical workers. It has 14 production bases around the world, which are located in Zhuhai, Chongqing, Hefei, Zhengzhou, Wuhan, Shijiazhuang, Wuhu, Changsha, Hangzhou, Luoyang, Nanjing, and Chengdu as well as Brazil and Pakistan. In addition, Gree has established 5 renewable resources bases in Changsha, Zhengzhou, Shijiazhuang, Wuhu and Tianjin, covering the entire industrial chain from production to recovery of waste products, for green, recyclable and sustainable development.


公司现有15个研究院,分别是:制冷技术研究院、机电技术研究院、家电技术研究院、新能源环境技术研究院、健康技术研究院、通信技术研究院、智能装备技术研究院、机器人研究院、数控机床研究院、物联网研究院、装备动力技术研究院、电机系统技术研究院、洗涤技术研究院、冷冻冷藏技术研究院、建筑环境与节能研究院。共有96个研究所、929个实验室、2个院士工作站(电机与控制、建筑节能),拥有国家重点实验室、国家工程技术研究中心、国家级工业设计中心、国家认定企业技术中心、机器人工程技术研发中心1个,同时成为国家通报咨询中心研究评议基地。

The company has 15 research institutes, namely, Refrigeration Technology Institute, Mechanical and Electrical Technology Institute, Home Appliances Technology Institute, New Energy and Environment Technology Institute, Health Technology Institute, Communication Technology Institute, Intelligent Equipment Technology Institute, Robots Research Institute, Numerical Control Machine Tools Institute, Internet of Things Technology Institute, Equipment Power Technology Institute, Motor System Technology Institute, Washing Technology Institute, and Freeze and Refrigeration Technology Institute and Building Environment and Energy Conservation Institute. Gree has established 96 research institutions, 929 laboratories, 2 academician workstations, one national key laboratory, one national engineering research center, one national industrial design center, one national recognized enterprise technology center, and one robotics engineering technology research center. Moreover, it has become the research and evaluation base for the national notification enquiry center.


坚持创新驱动。提出研发经费按需投入、不设上限,仅2018年研发投入就达到72.68亿元。经过长期沉淀积累,目前申请国内专利59107项,其中发明专利28599项,国际专利1955项,在2018年国家知识产权局排行榜中,格力电器排名全国第六,家电行业第一。现拥有24国际领先技术,获得国家科技进步奖2项、国家技术发明奖1项,中国专利奖金奖4项。据日经社统计发布,2018年,格力家用空调全球市场占有率达20.6%,连续多年稳定保持全球第一。在国内市场,格力中央空调连续7年占有率全国第一。

Stand firm in innovation-driven development. The company has laid down the principle for R&D expenditure: “input according to demand and no upper limit”; in 2018, the annual input in scientific research and development reached RMB 7.268 billion. Through many years of research and development, the company has applied for 59,107 national patents including 28,599 invention patents, and 1,955 international patents. On the list of China invention patents published by China National Intellectual Property Administration, Gree ranked No.6 in China and No.1 in the home appliances industry for its number of granted patents. Now Gree has developed 24 “world-leading” technologies, won 2 National Science and Technology Progress Awards, 1 National Award for Technological Invention, and 4 China Patent Gold Awards. According to the Nikkei newspaper, Gree’s global market share of residential air conditioners reached 20.6% in 2018, ranking No.1 in the world for many years. Market share of Gree central air conditioner ranks No. 1 for 7 consecutive years in the domestic market.


坚持质量为先。恪守诚信经营的宗旨,以客户需求为导向,严抓质量源头控制和体系建设,努力实现零缺陷、零售后的目标追求。据中标院统计发布,自2011年以来,格力顾客满意度、忠诚度连续8年保持行业第一。2018年,公司荣获第三届中国质量奖

Stand firm in giving priority to quality. The company always insists on integrity operation and has established the perfect quality management mode based on satisfying customers' needs. With strict quality control and system construction, Gree works hard to achieve the target of "Zero Defect, Zero After-sales Service". According to the statistics released by China National Institute of Standardization, Gree's customer satisfaction and loyalty in the past 8 years remained No.1 in the air conditioning industry since 2011. In 2018, Gree won the China Quality Award.


坚持转型升级。落实供给侧结构性改革,调整优化产业布局,积极推进智能制造升级,努力实现高质量发展。2013年起,格力相继进军智能装备、通信设备、模具等领域,已经从专业空调生产延伸至多元化的高端技术产业。目前,格力智能装备不仅为自身自动化改造提供先进设备,同时也为家电、汽车、食品、3C数码、建材卫浴等众多行业提供服务。人均产值从2012年的91.2万元跃升至2018年的149.6万元。

Stand firm in transformation and upgrading. The company follows the supply side structural reform, adjusts and optimizes industrial layout and actively pushes the upgrade of intelligent manufacturing for high-quality development. From 2013, Gree has started to explore the fields of intelligent equipment, communication equipment and molds, expanding its business to diversified high-end technology industry from professional air conditioner production. Currently, Gree's intelligent equipment not only provides advanced equipment for its own automation transformation, but also provides services and solutions for the industries of home appliances, automobiles, food, 3C digital products, building materials and sanitary ware. The production value per person has been increased to RMB 1.496 million in 2018 from RMB 0.912 million in 2012.


2018年,公司营业总收入2000.24亿元,净利润262.03亿元,纳税160.23亿元,连续12年位居家电行业纳税第一。2019上半年,公司营业总收入983.41亿元,较上年同期增长6.89%,净利润137.50亿元,较上年同期增长7.37%

In 2018, Gree achieved sales revenue of RMB 200.24 billion with net profit of RMB 26.20 billion, contributing RMB 16.02 billion in total tax, and ranking No. 1 for the tax payment in the homes appliances industry for 12 consecutive years. In the first half of 2019, Gree achieved sales revenue of RMB 98.341 billion with net profit of RMB13.75 billion, which has been increased by 6.89% and 7.37% respectively compared with the same period of last year.


格力坚持以习近平新时代中国特色社会主义思想为指引,不忘初心、牢记使命,坚守实体经济,坚持走自力更生、自主创新发展道路,加快实现管理信息化、生产自动化、产品智能化,继续引领全球暖通行业技术发展,在智能装备、通信设备、模具等领域持续发力,创造更多的领先技术,不断满足全球消费者对美好生活的向往,在智能化时代扬帆再启航、谱写新篇章!

Gree will continue to follow the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. Never forget its original aspiration, keep the mission in mind, adhere to the real economy, insist on the development road of self-reliance and independent innovation, and accelerate the realization of management informatization, production automation as well as product intelligence. Moreover, Gree will continue to lead the technological development of the international refrigeration industry, create more leading technologies in the fields of intelligent equipment, communication equipment and mold. Gree will constantly satisfy the needs and desires of consumers around the world for a better future, and write a new chapter in the age of intelligence.