北欧品质闪耀消博会：北欧时报现场直击
第六届中国国际消费品博览会北欧篇
（本报特派记者海南海口2026年4月15日现场报道）第六届中国国际消费品博览会以“开放引领全球消费，创新驱动美好生活”为主题，汇聚了来自60多个国家和地区的超过3400个品牌，国际展品占比高达65%，较去年提升20个百分点。在这场全球消费精品的盛宴中，来自北欧的品牌以其独特的纯净、自然与科技理念，成为一道亮丽的风景线。
全球盛会中的北欧身影
记者走进位于海南国际会展中心的4号馆——全球特色消费展区，这里以“寰球共鉴、消费新纪元”为主题，集结了全球优质消费资源。虽然在本届消博会22个国家和地区的消费精品馆中，北欧国家并未以独立国家馆形式大规模亮相，但源自北欧的品牌依然通过独立参展的方式，向中国消费者展示了斯堪的纳维亚半岛的匠心与品质。
在4C02展位，源自北欧的专业膳食补充剂品牌
DanVitas丹维斯及其母公司Pharmatech极光态吸引了众多专业采购商和消费者的目光。作为深耕深海鱼油与膳食补充领域近40年的挪威标杆品牌，Pharmatech极光态此次携全系列营养膳食补充产品重磅登场，为中国消费者带来源自北极的高端营养体验。
瑞士生活艺术：17大品牌演绎阿尔卑斯
匠心与挪威品牌相呼应，瑞士官方展团以“瑞士生活艺术”为主题，连续第六次亮相消博会，展台坐落于4号馆4A01展位，展览面积扩大至144平方米。本届瑞士展团汇聚10家参展商，带来17个瑞士高端品牌，横跨护肤、健康、家居、腕表、鞋履、美食等多个生活领域。其中，瑞士轻奢科技抗衰护肤品牌La Pulovce拉普瑞斯成为焦点之一。品牌围绕“分层抗衰，年轻不止表面”的核心护肤理念，集中展示了在分层抗衰领域的研发落地成果。其羽柔清爽防晒霜凭借妆前、防晒、隔离、素颜霜、养肤、保湿、美白七效合一的核心优势，已蝉联多个主流消费平台防晒品类销量第一位。
同时，瑞士41年敏肌修护抗衰先驱者SwissGetal婕她也携新品SSR强光盾防晒亮相消博会舞台。品牌代表表示，希望在海南自贸港封关运作的第一年，随着创新的政策和更大的舞台走向新的阶段。
多元北欧，共襄盛举
除了挪威的健康营养品牌和瑞士的精致生活品牌，其他北欧国家也以多元形式参与此次盛会。首次亮相消博会5号馆的瑞士旅游零售巨头奥纬达Avolta，从全球70个国家的门店中精选了来自芬兰等12个目的地的畅销好物，涵盖美妆、美食等多元旅行消费品类，为观众打造了沉浸式的北欧生活体验场景。与此同时，源自丹麦的简约设计与高品质食品也在展会中悄然呈现。虽然丹麦未设立独立国家馆，但其代表性的设计理念与食品标准，通过国际品牌的选品与展示，向中国消费者传递了北欧生活美学中“少即是多”的哲学。
中国市场，北欧机遇
尽管北欧国家在本届消博会上没有设立大规模的国家馆，但参展的北欧企业对中国市场充满信心。从挪威的天然营养到瑞士的精准抗衰，各品牌均展现出深耕中国市场的决心与长远规划。
“中国拥有14亿多人口，消费持续升级，为全球企业提供了广阔空间。”加拿大国际贸易部长马宁德·西杜在消博会开幕式上的发言，同样道出了众多国际品牌的心声。对于注重品质、设计与可持续发展的北欧品牌来说，中国消费升级带来的新需求，正是其发挥优势的舞台。
连接世界的桥梁
第六届消博会不仅是商品的展示平台，更是国际合作的桥梁。展会期间，超过200个系列新品发布，40余场首发首秀活动轮番上演。对于北欧品牌而言，这是一个向中国市场展示实力、了解消费者需求、寻找合作伙伴的绝佳机会。
随着海南自贸港全岛封关运作的推进，消博会的“国际范儿”愈发凸显。从“带产品来”到“把企业留下”，从“寻找买家”到“参与产业链”，消博会正在悄然改变国际消费合作的方式。
在北欧的极光与阿尔卑斯的雪山之间，消博会架起了一座贸易与文化交流的桥梁。从挪威的深海营养到瑞士的科技抗衰，从芬兰的精选好物到丹麦的简约设计，北欧品牌正以它们独有的方式，向中国消费者展示着斯堪的纳维亚半岛的生活艺术与匠心品质。在开放引领全球消费的时代潮流中，这些品牌正积极参与并分享中国市场的机遇，共同书写消费创新的新篇章。
Nordic Excellence Shines at the China International Consumer Products Expo
—On-the-ground report by Nordic Chinese Times
(Haikou,Hainan,April15,2026)
The6th China International Consumer Products Expo(CICPE),themed“Openness Drives Global Consumption,Innovation Shapes a Better Life,”has brought together more than3,400brands from over60countries and regions.International exhibitors account for65%of the total,marking a20%increase from last year.
Amid this global showcase of premium consumption,Nordic brands have stood out with their distinctive blend of purity,sustainability,and technological sophistication.
Nordic Presence in a Global Arena
At Hall4of the Hainan International Convention and Exhibition Center—home to the“Global Specialty Consumption Zone”—Nordic brands have made a subtle yet impactful appearance.
Although Nordic countries did not participate with unified national pavilions,their brands showcased independently,reflecting a quiet confidence rooted in craftsmanship and quality.
At booth4C02,Norwegian dietary supplement brand DanVitas and its parent company Pharmatech drew strong attention.With nearly four decades of expertise in marine-based nutrition,Pharmatech presented a full portfolio of high-end health products derived from Arctic resources.
Swiss Lifestyle:Precision Meets Elegance
Complementing the Nordic presence,the Swiss Pavilion—under the theme“The Art of Swiss Living”—returned for the sixth consecutive year,expanding to144square meters.
Featuring17premium brands across skincare,wellness,watches,footwear,and gourmet products,the Swiss delegation highlighted innovation and refinement.Notably,La Pulovce showcased its advanced“layered anti-aging”skincare concept,while SwissGetal introduced its latest sun protection solutions for sensitive skin.
Swiss representatives expressed strong expectations for growth in China,especially in light of the Hainan Free Trade Port’s upcoming full-scale operation.
Diverse Nordic Footprint
Beyond Norway,Nordic influence extended across the exhibition in diverse forms.
Global travel retail giant Avolta,debuting in Hall5,curated bestselling products from12destinations—including Finland—offering an immersive Nordic lifestyle experience.
Meanwhile,Danish design and food culture appeared through international brand selections,subtly conveying the Nordic philosophy of“less is more.”
China:A Strategic Opportunity
Despite their relatively modest presence,Nordic companies demonstrated strong confidence in the Chinese market.
“With over1.4billion consumers and continuous consumption upgrading,China offers immense opportunities,”said Canada’s Minister of International Trade,Maninder Sidhu,at the opening ceremony.
For Nordic brands—known for quality,design,and sustainability—China’s evolving consumer landscape represents a key growth frontier.
A Bridge for Global Cooperation
The CICPE has evolved beyond a trade exhibition into a platform for global collaboration.
With over200product launches and more than40debut events,the expo provides Nordic brands with valuable opportunities to engage with Chinese consumers and partners.
As the Hainan Free Trade Port advances,the expo is shifting from product introduction to industrial integration,encouraging deeper participation in China’s consumption ecosystem.
Conclusion
From the Arctic to the Alps,the CICPE has built a bridge connecting cultures,markets,and ideas.
Nordic brands—ranging from Norwegian marine nutrition to Danish minimalism—are bringing their unique values to China,contributing to a new chapter of global consumption.
In an era defined by openness and innovation,Nordic excellence is not only present—it is increasingly influential.
