6月7日,2025重庆国际汽车展览会盛大召开,欧洲媒体到中国参加重庆车展,同时探访中国领先智能汽车代表企业长安汽车,见证以长安汽车为代表的,全球领先的新能源、智能化科技实力。
欧洲媒体参观了长安汽车数智工厂、全球研发中心、长安全球设计中心及全球智能网联汽车测试中心,还在重庆车展沉浸式体验了长安汽车最新车型和科技,并与长安汽车高管面对面交流。这是长安汽车欧洲品牌发布会后,又一次与欧洲媒体的深入沟通,展现了长安汽车开放包容的国际化品牌形象。
On June7,2025,the Chongqing International Auto Show kicked off grandly.European media traveled to China to attend the event and visited Changan Automobile,a leading Chinese intelligent vehicle manufacturer,witnessing the globally advanced new energy and intelligent technology strengths represented by Changan.
The European media toured Changan’s Digital Intelligence Factory,Global R&D Center,Global Design Center,and Global Intelligent Connected Vehicle Testing Center.They also immersed themselves in experiencing Changan’s latest models and technologies at the Chongqing Auto Show and engaged in face-to-face discussions with Changan’s executives.Following Changan’s European brand launch,this marked another in-depth exchange with European media,showcasing Changan’s open and inclusive international brand image.
当前,长安汽车聚焦打造世界一流汽车品牌的目标,凭借智能化、全球化、能源多元化三大优势,长安、深蓝汽车、阿维塔三大品牌齐头并进。长安汽车5月零售23.9万辆,同比增长14.5%,其中新能源销量达9.5万辆,同比增长70%。截至6月6日,长安品牌累计销售已达2868.7万辆。
长安汽车坚持“无海外、不长安”“无基地、不海外”,已完成中国、欧洲、东南亚等六大区域全球化布局,先后在欧洲、中东非等区域举办了28场区域品牌发布会;长安在全球规划20个海外工厂,目前已建成并投产9个;并已布局100余个国家市场,全球渠道网点已超14000个。长安汽车一系列全球化成绩,获得欧洲媒体高度评价,为“海纳百川”计划持续推进注入了强劲信心。
Currently,Changan Automobile is focused on building a world-class automotive brand,leveraging its three major advantages:intelligence,globalization,and energy diversification.Its three brands—Changan,Deepal,and Avatr—are advancing together.In May,Changan retailed239,000vehicles,up14.5%year-on-year,with new energy vehicle sales reaching95,000units,a70%increase.As of June6,Changan’s cumulative brand sales reached28.687million vehicles.
Adhering to the principles of“No overseas,no Changan”and“No base,no overseas,”Changan has established a global presence across six regions,including China,Europe,and Southeast Asia,holding28regional brand launches in Europe,the Middle East,and Africa.Changan has planned20overseas factories globally,with nine already built and operational,and has entered over100countries with more than14,000global sales and service outlets.These globalization achievements have earned high praise from European media,injecting strong confidence into the continued advancement of the“Embracing All Rivers”plan.
欧媒盛赞
期待将最新科技和产品引入欧洲
European Media Praises Changan,Eager to Introduce Latest Technologies and Products to Europe
重庆是长安汽车的大本营,长安的深厚底蕴、科技实力、智造实力、体系实力都得以在这座城市展现。
Chongqing,Changan’s home base,showcases its rich heritage,technological prowess,manufacturing strength,and systemic capabilities.
欧洲媒体走访的第一站,便是长安汽车智能化程度最高、工艺设备最先进的新能源汽车制造基地——长安汽车数智工厂。在了解到这座工厂应用5G、AI、数字孪生、光伏发电等40余项先进技术,制造效率提升20%、成本降低20%、能耗降低19%,年减少碳排放当量约两万四千吨后,媒体们纷纷点赞,表示中国智造实力已经领先全球,肯定了长安汽车在绿色减碳方面的贡献。
The first stop for the European media was Changan’s most advanced new energy vehicle manufacturing base,the Digital Intelligence Factory.Learning that the factory employs over40cutting-edge technologies,including5G,AI,digital twins,and photovoltaic power generation,achieving a20%increase in manufacturing efficiency,a20%cost reduction,a19%decrease in energy consumption,and an annual carbon emission reduction of approximately24,000tons,the media gave high praise.They recognized China’s leading intelligent manufacturing capabilities and Changan’s contributions to green and low-carbon initiatives.
长安汽车全球研发中心集中了长安汽车新能源、智能化最新成果。尤其长安自主研发的数智化平台SDA,是全球唯二的中央环网架构,让“可进化的智能汽车机器人”变成可能;“金钟罩电池”则全面融入AI算法等技术,实现“长寿命、真安全、超高效、快补能”。深入了解后欧媒问了许多技术和创新的问题,肯定了长安汽车科技实力,希望这些技术能够尽快引入欧洲。
Changan’s Global R&D Center consolidates the company’s latest achievements in new energy and intelligent technologies.Notably,Changan’s self-developed SDA digital intelligence platform,one of only two global central ring network architectures,makes“evolving intelligent vehicle robots”possible.The“Golden Shield Battery”integrates AI algorithms and other technologies,achieving“long lifespan,true safety,high efficiency,and fast charging.”After in-depth exploration,European media raised numerous questions about technology and innovation,affirming Changan’s technological strength and expressing hope that these technologies would soon be introduced to Europe.
除了新能源和智能化优势,中国汽车的造型优势也在不断扩大。在长安全球设计中心,欧洲媒体对东方美学和国际潮流的创新融合表示赞赏,认为长安设计既展现了文化自信,又符合全球审美趋势。全球智能网联汽车测试中心则主要针对智能网联汽车的安全性能、智能服务、用户体验、法规适应性及迭代发展等核心领域进行全方位验证与创新研究,让欧媒近距离领略了长安汽车的研发实力。
Beyond new energy and intelligence,Chinese automakers’design advantages are also expanding.At Changan’s Global Design Center,European media praised the innovative fusion of Eastern aesthetics and global trends,noting that Changan’s designs reflect cultural confidence while aligning with international aesthetic standards.The Global Intelligent Connected Vehicle Testing Center focuses on comprehensive validation and innovation in core areas such as safety performance,intelligent services,user experience,regulatory compliance,and iterative development for connected vehicles,giving European media a close-up view of Changan’s R&D capabilities.
长安包馆
强势展现中国汽车创新活力
Changan’s Dominant Presence at Auto Show Highlights Chinese Automotive Innovation
如果说数智工厂、全球研发中心、长安全球设计中心只是长安汽车创新叙事的一个章节,那么此次重庆车展全馆布局,则是其全维生态和持续创新的集中展现。
If the Digital Intelligence Factory,Global R&D Center,and Global Design Center represent chapters of Changan’s innovation story,the comprehensive layout at the Chongqing Auto Show is a full display of its multidimensional ecosystem and sustained innovation.
在N8长安专馆,长安汽车旗下全品牌重磅车型、最新技术及未来出行生态展品齐耀山城,形成了强大的长安势能,呈现出长安汽车向智能低碳出行科技公司转型的战略成果,也向世界呈现出中国汽车品牌的蓬勃生机与创新实力。
At the N8Changan Pavilion,Changan’s full range of flagship models,latest technologies,and future mobility ecosystem exhibits shone brightly,creating strong momentum and showcasing Changan’s strategic achievements in transforming into an intelligent,low-carbon mobility technology company,while presenting the vibrant vitality and innovative strength of Chinese automotive brands to the world.
长安展台创新打造了“黑科技实验室”,金钟罩全固态电池、智慧新蓝鲸3.0、“天枢驾驶辅助”“天域座舱”“天衡底盘”等创新技术悉数亮相,更有飞行汽车、人形机器人等未来出行科技联袂登场。满配科技的长安展台不仅彰显出自身的技术积淀实力,也赢得欧洲媒体再一次由衷的赞赏。
Changan’s booth innovatively featured a“Disruptive Innovation Lab,”showcasing innovations like the Golden Bell all-solid-state battery,Smart New Blue Whale3.0,“SDA Pilot,”“SDA Cockpit,”and“SDA Chassis,”alongside future mobility technologies such as flying cars and humanoid robots.The fully equipped tech display not only highlighted Changan’s technological accumulation but also earned heartfelt praise from European media.
同时,欧洲媒体与长安汽车高管面对面沟通,就长安汽车全球化发展历程、收获的成果、在欧洲的布局进行了全面深入探讨,对长安在欧洲各国坚持本土化深耕的务实举措表示认可。
据介绍,长安汽车致力于为全欧洲用户提供“电、混双优”的用车解决方案。目前在挪威、葡萄牙和英国市场,将率先推出深蓝S07;今年9月,将于慕尼黑国际车展(IAA)发布战略车型深蓝S05,进一步强化长安汽车在欧洲的高端品牌占位。
截至目前,长安汽车在德国、荷兰两个国家的销售公司正式投入运营,英国NSC设立工作同步推进。近期,又分别完成了挪威、葡萄牙、希腊市场总代经销商的先后签约,并加速与西班牙、意大利百万级市场和东欧战略市场波兰的经销商签约。
Additionally,European media engaged in in-depth discussions with Changan executives,exploring Changan’s global development journey,achievements,and European strategies.They commended Changan’s pragmatic approach to localized operations in Europe.Changan aims to provide“dual excellence in electric and hybrid”solutions for European users.In Norway,Portugal,and the UK,Deepal S07will be launched first,followed by the strategic Deepal S05at the Munich International Auto Show(IAA)in September,further strengthening Changan’s premium brand positioning in Europe.
To date,Changan has established operational sales companies in Germany and the Netherlands,with the UK NSC setup in progress.Recently,Changan signed general distributor agreements in Norway,Portugal,and Greece,and is accelerating dealer agreements in Spain,Italy,and the strategic Eastern European market of Poland.Changan has designated after-sales service as its“No.1Project,”building a comprehensive localized service system in Europe.
此外,长安汽车将服务工作定义为“一号工程”,在欧洲构建全方位的属地服务保障体系。针对深蓝S07及深蓝S05,提供整车7年或16万公里、三电8年或20万公里的超长质保。备件供应方面,长安汽车联袂德国德迅集团,于荷兰赫尔蒙德落成首个欧洲备件中心库,为用户提供快捷、优质的备件服务,后续将陆续在欧洲其他国家或地区建立备件前置仓。
长安汽车的新能源、智能化、造型实力,以及深厚的造车底蕴,给欧洲媒体留下深刻印象。意犹未尽的欧洲媒体称这是一次“充满人文温度又极具科技震撼”的难忘旅程。多位媒体表示期待再次造访重庆,不仅要重温麻辣鲜香的地道美食、层叠错落的城市景观,更希望再次见证长安汽车在数智化领域的全新突破。
For Deepal S07and S05,Changan offers a7-year or160,000-km vehicle warranty and an8-year or200,000-km warranty for the three-electric system.For spare parts,Changan partnered with Germany’s Kuehne+Nagel to establish its first European spare parts center in Helmond,Netherlands,ensuring fast and high-quality spare parts services,with plans to establish additional spare parts warehouses in other European countries.
Changan’s strengths in new energy,intelligence,design,and its deep manufacturing heritage left a profound impression on European media.They described the visit as an“unforgettable journey filled with human warmth and technological awe.”Many expressed eagerness to return to Chongqing,not only to savor its spicy cuisine and layered cityscape but also to witness Changan’s new breakthroughs in digital intelligence.