“山南，以峡州上。”《茶经》曾记载，峡州产的茶为上品。古峡州，即湖北宜昌。该地种茶历史悠久，茶树资源得天独厚，也是万里茶道上的重要节点。"

South of the mountains,Xiashou produces the best tea."TheClassic of Teaonce recorded that tea from Xiashou was of superior quality.Ancient Xiashou is today’s Yichang,Hubei Province.With a long history of tea cultivation and abundant tea tree resources,it was also an important hub along the Ancient Tea Horse Road.

来自10个国家的海外华文媒体代表27日走进宜昌，品非遗“古茶”，看茶叶“智造”，探访传统茶产业的转型新故事。

On September27,representatives of overseas Chinese-language media from ten countries visited Yichang to taste intangible cultural heritage“ancient tea,”witness intelligent tea manufacturing,and explore new stories of transformation in the traditional tea industry.

走进长盛川青砖茶产业园，淡淡茶香弥漫。茶艺师取出青褐色茶砖，用茶刀撬下、以沸水冲泡，茶汤橙红明亮，香气随之氤氲开来。

Entering the Changshengchuan Dark Brick Tea Industrial Park,a faint tea fragrance fills the air.A tea master pries off pieces of the dark brown tea brick with a tea knife and brews them in boiling water.The resulting tea soup is bright orange-red,releasing a rich aroma.

“入口滋味醇香、甜润，从茶汤的颜色及口感中，能充分证明其好品质。”老挝资讯网副总经理杨芳说，青砖茶属于发酵茶，茶叶种植、加工工艺、存储条件均影响品质，环环相扣。

“The taste is mellow and sweet,and both the color and flavor of the tea soup prove its high quality,”said Yang Fang,Deputy General Manager of Laos Information Network.She noted that dark brick tea is a type of fermented tea,where cultivation,processing,and storage all influence quality.

长盛川青砖茶有650多年历史，保留渥堆、发酵等70余道传统工艺，其制作技艺被列入联合国教科文组织人类非物质文化遗产代表作名录。

Changshengchuan Dark Brick Tea boasts a history of more than650years,preserving over70traditional processes such as piling and fermentation.Its craftsmanship has been inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

现今，立足宜昌优质茶叶产区，长盛川青砖茶将非遗技艺与现代科技结合，实现茶生产全自动化、数据化、智能化精制筛分，烘焙温湿度检测控制，既保障品质，又大幅提升产能。

Today,based on Yichang’s premium tea-growing areas,Changshengchuan integrates intangible heritage techniques with modern technology.It has achieved fully automated,data-driven,and intelligent tea processing—from precision sorting to temperature and humidity control during roasting—ensuring quality while greatly boosting capacity.

展厅内，巧克力型青砖茶、颗粒青砖茶、花茶系列青砖茶等引人驻足。

In the exhibition hall,chocolate-shaped brick tea,granule brick tea,and floral brick tea series capture visitors’attention.

“抓住健康养生、多场景使用等消费需求，我们成立了青砖茶功能性研究市级重点实验室，以长盛川青砖茶为基础，研制200多种产品，覆盖原叶茶、调饮茶、创新茶饮等多个品类。”湖北长盛川青砖茶研究所文化中心副主任简妮斯说，目前新品已占整体业务的五成。

“By addressing consumer demand for health and multi-scenario use,we established a municipal key laboratory for functional research on dark brick tea.Based on Changshengchuan brick tea,we have developed more than200products covering loose-leaf tea,blended teas,and innovative tea beverages,”said Janice,Deputy Director of the Cultural Center of Hubei Changshengchuan Dark Brick Tea Institute.“Currently,new products account for half of our business.”

长盛川青砖茶的传承、创新路径，是宜昌传统茶产业焕发新活力的缩影。

The inheritance and innovation path of Changshengchuan Dark Brick Tea epitomizes the revitalization of Yichang’s traditional tea industry.

当前，宜昌以创新赋能、延链补链茶产业。从产品研发、工艺提升，到龙头引领、打造区域公用品牌，传统茶产业正萌发“新芽”。

At present,Yichang empowers its tea industry through innovation,extending and strengthening the industrial chain.From product R&D and process improvement to fostering leading enterprises and creating regional public brands,the traditional tea sector is sprouting“new shoots.”

2022年，宜昌组建宜茶集团，以市场化方式整合茶产业资源。

In2022,Yichang established the Yicha Group to integrate tea industry resources through market-oriented approaches.

研发方面，与湖北省农科院果树茶叶研究所合作推出创新型花香宜红工夫茶；

In R&D,it cooperated with the Hubei Academy of Agricultural Sciences’Tea Research Institute to launch innovative floral-scented Yihong black tea.

生产方面，将传统工艺与现代设备融合，实现红茶发酵精细与品质提升；

In production,it combined traditional craftsmanship with modern equipment,achieving refined black tea fermentation and improved quality.

产业链方面，打通出口茶拼配、包装关键环节，构建初制、精制、拼配、小包装、出口等全链条，同时与数百家茶企、合作社开展采销业务合作，构建供应链。

In the industrial chain,it streamlined blending and packaging for export tea,building a complete chain covering primary processing,refinement,blending,small packaging,and export.It also established supply chain cooperation with hundreds of tea enterprises and cooperatives.

目前，宜昌被农业农村部规划为长江中上游特色和出口绿茶的重点区域，全市茶叶加工厂达1200余家，茶产品销往全球50多个国家和地区。

Today,Yichang is designated by the Ministry of Agriculture and Rural Affairs as a key region for specialty and export green tea in the middle and upper reaches of the Yangtze River.The city has more than1,200tea processing factories,and its products are exported to over50countries and regions.

宜昌茶产业向现代化、科技化、品牌化转型，也加速融入大健康、文旅等新赛道。

Yichang’s tea industry is transforming toward modernization,technological advancement,and brand building,while accelerating integration into new sectors such as health and cultural tourism.

茶饮品牌店里，非遗“古茶”与奶茶、果汁等结合，引诸多年轻人“尝鲜”；

In tea beverage stores,intangible heritage“ancient tea”is combined with milk tea and fruit juice,attracting young consumers eager to try new flavors.

土家吊脚楼风格的茶展示空间内，游客体验采茶、制茶、品茶乐趣，了解宜昌民族文化……

In exhibition spaces styled after Tujia stilted houses,visitors experience the joy of tea picking,processing,and tasting,while also learning about Yichang’s ethnic culture.

一片茶叶正以多元“搭配”创造出更大价值。

Thus,a single tea leaf is creating greater value through diverse combinations.