Huazhong Electric Power Technology Development Co.,Ltd.(Hubei):Empowering Low-Carbon Living with Brand Strength
湖北华中电力科技开发有限责任公司：以品牌力量赋能低碳生活
On May10,China Brand Day arrived as scheduled.Leveraging its"Green Carbon Home"platform,Huazhong Electric Power Technology Development Co.,Ltd.(hereinafter referred to as"the Company")launched green initiatives.Through brand leadership,digital empowerment,and communication synergy,the Company has promoted the low-carbon concept to take root in people's minds,making low-carbon living perceivable,participatory,and reward-based.
During the event,the Company adopted a dual-track approach combining"brand communication+green science popularization."Online,it used its official promotional channels to disseminate carbon knowledge and expand the campaign's reach and brand influence.Offline,it created an immersive experience zone where members of the"Green Carbon Home"project team explained the carbon inclusion points system,scenario coverage,and incentive policies in detail to employees.They provided one-on-one guidance on platform registration,building binding,and low-carbon behavior check-ins,helping employees quickly master how to use the platform.
The interactive atmosphere on site was lively,with employees actively participating.Through an integrated brand communication model that amplified reach online and enhanced experiences offline,the event effectively conveyed the Company's green development philosophy,fully demonstrated its commitment to the"dual carbon"strategy,and further shaped a warm and innovative corporate image,ensuring that both green and low-carbon concepts and the Huazhong brand influence resonate deeply with the public.
(Partial display of event site)
It is understood that"Green Carbon Home"is an exclusive carbon inclusion platform created by the Company in response to the national dual‑carbon strategy,the implementation of Hubei Province's carbon inclusion system,and its own green and low‑carbon development plan.Relying on digital energy technology,it effectively links individual low‑carbon actions with national carbon reduction goals.Upholding the philosophy of"green symbiosis,carbon efficiency co‑governance,and home sharing,"it translates macro dual‑carbon goals into daily practices that everyone can participate in,feel,and benefit from.This represents an important exploration and innovative practice for the Company in fulfilling its political,economic,and social responsibilities.
(Partial function display of the"Green Carbon Home"mini-program)
As a one‑stop carbon inclusion service hub tailored for community residents and office building workers,Project Leader Luo Qing introduced:"This mini‑program is very convenient to use.People can open it on WeChat and start right away.It establishes a points incentive system integrating individuals,communities,and buildings.When users carry out low‑carbon actions regularly,they receive corresponding Green Carbon points."
In terms of personal low‑carbon scenarios,the platform covers diverse behaviors such as low‑carbon travel and green consumption.After users upload supporting documents that are verified,they earn points.Communities and buildings can obtain collective points through low‑carbon facility construction and green publicity,forming a closed‑loop low‑carbon incentive that links individuals and collectives.Points can be redeemed for various benefits or donated to support community green projects.When a community or building meets the standards for collective points and user participation rates,it will receive an honorary certificate and a chance to be featured on the platform.
To date,the"Green Carbon Home"platform has registered a total of375users,including300users bound to the Huazhong Science and Technology Building.Individual users have completed1,463low‑carbon actions cumulatively,and the platform has issued a total of5,114Green Carbon points,fostering an increasingly strong green and low‑carbon atmosphere.
In the future,the Company will continue to focus on brand leadership and digital empowerment,optimizing and upgrading the functions of the"Green Carbon Home"platform,expanding low‑carbon scenarios,and enhancing user experience.By leveraging digital technology to empower low‑carbon living and brand strength to lead green trends,the Company will contribute its"Huazhong power"to achieving the dual‑carbon goals.
[Authors:Cheng Chiqun,Yang Danyi]
